Posted by Benjamin Hickethier on

Stavanger, Norway & Brooklyn, New York - Arcangel Surfware, the multinational merchandise and software company founded by composer, entrepreneur & artist Cory Arcangel, is pleased to announce an upcoming pop-up installation at The New Museum. Arcangel Surfware will be constructing a facsimile version of it's Norwegian flagship store at The New Museum opening on May 18th from 11am-6pm. At 3pm Cory Arcangel will join Ed Halter & Rebecca Cleman for a conversation on his work.

Founded in 2014 by Cory Arcangel, Arcangel Surfware is a “multinational software & merchandise publisher” based in Brooklyn, NY, and Stavanger, Norway. Existing in parallel with Arcangel’s artistic practice, the brand––which produces wearables and publishes texts, software, and artists’ projects––posits retail as an alternative way to circulate art and engage with audiences.

Previously based online, Arcangel Surfware is now only available IRL—at pop-up events and at its brick-and-mortar flagship in Stavanger, Norway, which opened in 2018. For this one-day event, presented as part of the exhibition “The Art Happens Here: Net Art’s Archival Poetics,” a bespoke retail environment - a near copy of the brands Norwegian flagship - will feature recent and classic products from Arcangel Surfware.

In this specially constructed pop-up, Arcangel Surfware will feature it's 2019 Scanner Painting capsule collection - a new line of hand sewn unique frequent flyer neck pillows, as well as two new tee-shirts. Recently debuted in a critically aclaimed installation at Dover Street Market LA, these items are based on and manufactured from upcycled scraps from Arcangel's recent scanner painting series of work. Arcangel just debuted the most stunning example yet - a 20 x 10ft installation at the Firstsite Kunsthall in the UK titled, HIGH RISE, public saftey, Pink Camo, WORKOUT, Rothco, XTEXTILE, Tactical Work, Y, ORALS BROKEN, Battle Dress, Dukes.

In addition, critic and curator Ed Halter will join Cory Arcangel to discuss Halter’s new essay on Arcangel’s work, produced with the support of the Thoma Foundation. At 3pm Arcangel and Halter will debut the essay by live uploading to the world wide web as a TXT file. The conversation is presented by Electronic Arts Intermix and will be moderated by Rebecca Cleman.

“New York is the spiritual home of Arcangel Surfware, so its great to come back. To think, it all started at the downtown Holiday Inn (R.I.P.). If you would have said, 5 years later, the brand would have expanded to the point where it is today, and even into brick and mortar, I wouldn't have believed you!", says Arcangel Surfware founder Cory Arcangel.

The New Museum is located at 235 Bowery, New York, NY 10002, USA. The opening will be, May 18th, 11am-6pm. This program is free with paid Museum admission. Seating for the 3:00 pm talk is available on a first-come, first-served basis, as capacity allows. This program is presented alongside The Trail Blazers web-surfing competition.

Arcangel Surfware is a multinational software & merchandise publisher founded by entrepreneur & artist Cory Arcangel in 2014, and based in Brooklyn, New York & Stavanger, Norway. Instagram: @arcangelsurfware

Cory Arcangel (b. 1978, Buffalo, NY) is a composer, artist, and entrepreneur. After having lived in New York for 15 years, Arcangel recently moved to Stavanger, Norway. Since moving, he has worked on a dizzying array of seemingly unrelated projects; In collaboration with Olia Lialina, he recently toured the two-person show, “Asymmetrical Response” which traveled to the Western Front in Vancouver, the Kitchen in New York, and Art Projects Ibiza in Ibiza; Under the auspices of Arcangel Surfware - a software and merchandise publishing company he founded in 2014 - he published Tony Conrad's 200 plus hour long piano piece, Music and the Mind of the World in 2017, released a line of fidget spinners, as well as opened a flagship store and gallery in Stavanger in 2018 - where he can be found working on Saturdays. His work is included in many public collections, including the MoMA in New York, the Tate in London, Berlin's Neue Nationalgalerie, and the Migros Museum für Gegenwartskunst in Zürich. When not working on anything related to the above, he can be found in Stavanger trying to learn Norwegian, exploring the industrial petroleum and gas manufacturing suburbs of the city, or playing with his 3 year old daughter.

For general & press inquiries, please contact Marcel Dionne at
marcel AT arcangelsurfware DOT biz